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Sales & Marketing
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WD30087069332 Requisition #
What you will do
As a Digital Analyst & CRO you will be responsible for the analytics and CRO strategy of a multinational HVAC brand worldwide, laying the foundations for data-based marketing and actively participating in Digital transformation, ensuring that all teams receive insights to make smart business decisions.

How you will do it
  • Definition of metrics and KPIs aligned to marketing & business goals.
  • Design, implementation and monitoring of the analytical strategy through appropriate tools.
  • Identify proposals for conversion rate optimization (CRO) in multiple channels and platforms along the digital customer journey. Leadership of the UX testing methodology focused on CRO.
  • Implementation and monitoring of the omnichannel attribution model, having the CRO and ROI optimization as maximum goals.
  • Reporting in data and user insights for marketing and sales enhancement. Data analysis application for business decision making.
  • Ensure compliance of business data models according with company data standards.
  • Provide support to global and local marketing teams to ensure alignment with the analytical strategy.
  • Active member of Digital Transformation environment to identify and prioritize new initiatives that deliver new business opportunities.
What we look for

Required

  • Bachelor’s degree and/or Master in Digital Business Analytics or equivalent
  • 4-5 years in similar roles, ideally in multinational companies
  • Knowledgeable about Google Data Studio, Google Analytics and Google Tag Manager
  • Experience with marketing automation tools such as Pardot or Marketo and Salesforce CRM
  • English proficiency – C1

Preferred
  • Experience in B2B2C markets will be a plus
  • Technical ability to customize application and create custom dashboards and reports (Marketing approach)
  • Proficiency in Microsoft Excel
  • Excellent written and verbal communication skills
  • Business acumen to translate data & insights into marketing strategies
  • Strategic cleverness
  • Empathy and team player attitude

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