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Sales & Marketing
WD30067159078 Requisition #

What you will do

ShopperTrak is on a mission: we are revolutionizing the brick and mortar retail world with innovative products that fuel their success. Our path forward includes active exploration of IoT, Computer Vision, Machine (Deep) Learning and other technologies. We believe this is a thrilling journey and providing clarity on our future and empowering people to do their best work is the key to our success.  We are inspired by people who are passionate, curious and want to push the envelope on innovation. Around here, our motto is “build great stuff” that helps solve problems for our customers and great things will follow.  


How you will do it

As a "Business Development Associate", an entry-level sales position within our team, you will proactively research and call on unsold or undersold prospects to generate new qualified leads and sales cycles in partnership with our experienced Enterprise Business Development Managers. Responsibilities include:

  • Developing and executing prospecting strategies for non-ShopperTrak clients, including email and phone lead-based generation efforts.
  • Researching prospective customers to identify business trends and strategic issues to use in outreach campaigns.
  • Composing emails for outreach (as required) based on understanding of ShopperTrak value proposition as it relates to specific prospect and client needs.
  • Sending email, phone and social media messaging for outreach to targeted prospects and existing ShopperTrak customers based on specific campaigns and communication strategies.
  • Finding and documenting new relevant prospect contacts in Salesforce.com.
  • Setting appointments for salespeople including high profile trade events.
  • Recording all results in Salesforce daily.
  • Following up on high-priority web leads including qualifying leads to generate a credible sales cycle when appropriate with documentation in lead template.
  • Achieving the assigned accountability quotas including communication protocols (48 hour web lead response) and activity requirements (minimum 200/week).
  • Working closely with the assigned ShopperTrak BDM, RSM and Mid-market sales team(s) to ensure proper customer communication and follow-up.
  • Maintaining proper reports as directed by the sales organization. .
  • Gathering competitive intelligence as needed to understand market landscape and retail acumen.

What we look for


  • Have in-depth knowledge of high level selling techniques to include prospecting, strategic selling and communication
  • Knwledge of Microsoft Office, Outlook and SFDC applications
  • Fluency with Word, Excel and PowerPoint
  • Ideally two to five years of prospecting sales experience to executive level clients including CEO, COO, CMO, CFO and CSO
  • Customer centric personality, high drive and self-starting experience
  • Results-oriented, self-starter, team-oriented, customer-focused, industrious, ambitious, organized, ability to work independently and organize workload efficiently
  • One must have excellent presentation skills, including written email and telephone communication.


  • BS/BA in a field such as Business, Marketing, or Communications
  • Retail industry experience


Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win everywhere, every day and creating greater value for all of our stakeholders through our strategic focus on buildings.


Johnson Controls is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/tomorrowneedsyou.

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