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Retail Marketing Manager – Italy, Mediterranean, Middle East & Africa

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Sales & Marketing
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WD30112211081 Requisition #

What you will do

The role of Retail Marketing Manager, will lead marketing activities and growth of our entire retail portfolio as well as the newly launched Sensormatic IQ Platform across IMEA region.

This position will contribute to regional commercial objectives through the development of innovative and effective marketing campaigns and programs and focus on localizing, executing, creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.

This hands-on regional leader will act as a change agent and ambassador, helping evolve the retail business according to market dynamics and technology trends.

To be successful in this role, you will need to be passionate, self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. You will also need to be strongly customer-focused and have ability to build strong relationships and support sales organizations.

This is an exciting opportunity for an experienced, technology savvy marketing professional to drive regional digital engagement, sales enablement, market awareness and commercial business growth.

How you will do it

  • Accelerate growth of our entire retail portfolio under Sensormatic IQ platform via powerful integrated marketing campaigns and programs; be accountable for measuring and reporting on those regional initiatives
  • Day-to-day creation and execution of content and digital campaigns to drive demand creation and lead generation; work closely with lead generation team to ensure the timely and accurate follow up
  • Enhance local webpage and social media presence, tailor and execute overarching retail messaging framework, business branding and proof points to ensure one-voice communications
  • Work directly with sales, business development and channel partner to support key scorecard initiatives
  • Manage local marketing service providers and monitor the service quality level
  • Manage the assigned budget, approvals and administrative processes
  • Support marketing and sales teams with ad-hoc requests and stretch assignments.

What we look for

  • Action oriented / strong retail business acumen
  • Ability to lead and participate in cross-functional teams in a highly matrixed environment
  • Strong interpersonal skills to ensure speed of execution
  • Min. Bachelor’s Degree (Business, Communications, or Marketing)
  • Min. 5 years’ experience working in a Marketing function in a B2B retail technology based company with strong communications skills
  • Broad exposure to general Marketing functions including digital, web, content, though leadership, events etc.
  • Italian as a mother tongue, English – min. good working proficiency, other languages a plus
  • Advanced communications skills, ability to communicate complex concepts clearly to multiple audiences, from executive management to peers, to front line employees
  • Ability to travel up to 20% of the time (post pandemic).

Our benefits

Imagine a career that perpetually stretches your capabilities. From managing many of the world’s most iconic buildings to making products that help save lives, the breadth of our opportunities empowers you to chart your own path.  We are a truly global company that embraces diversity, rewards hard work and inspires people to reach for more. In an environment that is constantly evolving, we will set the foundation for you to grow and chart a career path that is as unique as you are.  As part of our team you’ll have the opportunity to make an impact that people can feel. The world is waiting for you and so are we.

For additional information, please visit http://www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

Who we are


Johnson Controls is a global diversified technology and multi industrial leader, serving a wide range of customers in more than 150 countries. Our 120,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders, through strategic focus on our buildings and energy growth platforms.

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